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In the dealership industry, safeguarding customer data is paramount. Recent events involving CDK and eLead have underscored the critical need for robust CRM security protocols. Whether your dealership has been…
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The dealership sector encounters obstacles that affect both customers and companies. Issues such as mishandled car loan repayments and the increasing risk of cybersecurity attacks have significant consequences. This article…
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Listen. Everybody knows what call tracking is and the technology. It’s been around for a long time. The vendors that offer this technology have done a great job convincing dealers…
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I recently came across commentary wherein the author questioned whether Carvana sells cars for less than franchise dealers. In that video, the author rightly claims that Carvana has certainly built…
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Do you remember what you were taught about safely watching a solar eclipse when you were young? Hell, you almost had to wear a HAZMAT suit to do so! Why?…
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Marketing is the first touchpoint in the customer journey. Therefore, it makes sense that it plays an integral role in helping to define the sales process. The sale starts with the first contact and that impression is one that can make all the difference in your success. Every customer has a different need or expectation.
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