WTF does “Customer Experience” Even Mean?
I recently came across commentary wherein the author questioned whether Carvana sells cars for less than franchise dealers. In that video, the author rightly claims that Carvana has certainly built their brand on that message. In addition, he goes on to explain why the “experience” they offer is the reason that consumers have flocked to…Read More
Watching a Solar Eclipse Through Cheap Sunglasses
Do you remember what you were taught about safely watching a solar eclipse when you were young? Hell, you almost had to wear a HAZMAT suit to do so! Why? Because if you didn’t, you’d go blind! Go out and stare at the sun for a minute. Same thing will happen. Only difference is that…Read More
What is the “New Normal” Anyways?
Marketing is the first touchpoint in the customer journey. Therefore, it makes sense that it plays an integral role in helping to define the sales process. The sale starts with the first contact and that impression is one that can make all the difference in your success. Every customer has a different need or expectation.Read More