The information that’s going into the system in some cases, I mean poll numbers, email addresses, the customer’s name, this is standard information, but how can a salesperson utilize the data entry to make a better experience for themselves when these customer records do come back up when they do have to continue down the sales process? Is there a good way and a bad way to put information into the system?

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As a salesperson, we’ve talked a lot about how this is incorporated into the customer facing time. How is this changing the way a salesperson functions when they’re not dealing with one, two, or three customers at the same time. When they’ve got that “down time” when they’re not in front of a customer, how is this changing their routine at that point?

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Now, from a salesperson standpoint, again, my greatest asset as a salesperson is my personality, my ability to be unique from other salespeople, whether they’re working with me at the same store or across town. I want the customer to remember me. How does the salesperson preserve that aspect if suddenly we’re doing so much of this in an automated fashion that salespeople become almost cookie cutter? Does that happen?

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