Today’s business is an interconnected one. The successful brands are the ones that are embracing technology and making the most of the digital transformation of the sales world that is taking place. However daunting it may seem, it is no longer an option. It may not have seemed fortuitous at first, but the pandemic has actually spurned along a lot of evolution in business that should have already taken place. Another reason the upgraded sales process is key to a dealer's success!
Resistant To Change
Companies are resistant to change, naturally. There are so many different things that could go wrong, but as we’ve seen, you still can figure it out and learn how to respond accordingly. A lot of businesses stumbled and struggled because of the sudden nature of the onset of the pandemic, but that’s the first point in the need for redefining the upgraded sales process and how technology is the key:
If brands had been ready with agile technology in place, they would have been more easily able to make the transition to the digital world when the pandemic shut things down and changed the way people conducted business.
It’s really that simple. We’re in a unique position to sit back and learn from what we have been through. As a little more breathing room becomes available, companies are able to reassess their situation and look at all of the changes that have taken place to determine if they need to adapt further or which of the changes may have unwittingly helped them grow as a brand.
Self-Service & Customer Satisfaction
For example, the increase in self-service is increasing customer satisfaction with every brand, because people love being able to get what they need when they need it. Someone might not want to wait 24-48 hours for an email response. Chatbots, messengers, and social media connections make that unnecessary by offering instant answers and easy ways to connect further. It's time for a way to upgrade the sales process.
Customer Data & Marketing
For the sales team, technology is creating a space where they can utilize customer data to create better sales and generate better leads, as well as where everyone can record information and ensure streamlined experiences for the customer in every step of the buying journey. It’s also offering a way to evolve the sales process to one that is more driven by customer preferences or their preferred method of traveling through the buying journey.
Most importantly, it’s about being agile and adaptable and making sure that your brand is ready for whatever the world of commerce brings in the future. The right technology makes that second nature.