INTRODUCING THE FIRST cxmaimage

PLATFORM IN POWERSPORTS

BRP

Certified CRM Provider

yamaha

certified CRM Provider and Website Provider

Certified Lead Management and Website Provider

Certified Lead Management and Website Provider

Approved SEM Vendor and Website Provider

Sales Staff Push Back

By Amber Quirk / September 11, 2018
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Is there pushback from a sales manager when adapting to a modern CRM and Automated Sales Process? Not if they understand how it helps THEM, too!

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CRM Provides Sales and Managers Better Teamwork

By Amber Quirk / September 10, 2018
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Now all of a sudden as a salesperson, I can genuinely start to believe that the manager really is there to help me not to be a watchdog but to be a co-salesperson in the effort.

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Salespeople are Made Better with a Sales Process

By Amber Quirk / September 9, 2018
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Now, I will admit that the very best sales people, regardless of the industry, the best salespeople have certain things that they do that maybe everyone else doesn’t do. They have a certain style, or a pattern that they follow, and from what you’re saying, we’re not trying to disrupt that entirely. A salesperson can still have what makes him a great salesperson incorporated into this, but the fundamentals of the sales process are left to the control of management and the owner of the dealership, correct?

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Introducing the Customer to Mobile Sales Technology

By Amber Quirk / September 8, 2018
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If a salesperson pulls out a mobile phone when greeting a customer, does the customer perceive it as a distraction or is it seen as being on the cutting-edge of technology? Is it a sign that the dealership is current with the modern age and are using tools to serve them better? Or is it just rude!?!

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Website Traffic vs Leads

Website Traffic vs Conversion

By Amber Quirk / September 7, 2018
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There’s an art to attracting Powersports buyers to a dealership website…and then keeping them there. Here are the 3 requirements to to drive traffic and the 5 critical forms to generate quality leads.

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Marketing Facilitates Sales Process

Marketing Facilitates the Sales Process

By Amber Quirk / September 6, 2018
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Sales automation should facilitate a dealership’s overall marketing efforts; flowing across multiple channels. Larry Bruce, PSXDigital CEO, explains.

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Necessity or Redundancy

By Amber Quirk / September 5, 2018
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Another thing that the sales force was not necessarily doing that well was handling the calls, the incoming calls and things, so we created business development centers. BDC was going to be the answer, and that was going to be our end-all be-all to fix things, but really the BDC is not an automatic problem solver.

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Digital Marketing Friend or Enemy?

By Amber Quirk / September 4, 2018
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When you’ve got all this information, a dealer has a tool in place that collected this information, the natural tendency is, “I’m gonna blast these people with all kinds of emails and they’re gonna hear from me all the time. What a great way! I’m gonna have my name in front of them,” but that can be the death of your process, as well.

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A Salesperson’s Buy-in

By Amber Quirk / September 3, 2018
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I’m with you every step of the way, so if things start to look like they’re getting out of control, I can step in and help. If I don’t know where you’re at in the process, I can’t. So, again, you’re making my life easier.

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Power of Keywords Content and Backlinks

By Amber Quirk / September 2, 2018
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Larry Bruce talks about key ways to optimize your website for not only traffic, but converting traffic into leads for your powersports dealership.

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