Audience Segmentation & Marketing Channels

Powersports marketing channels

Unless you’ve been living under that proverbial rock, you’ve at least heard of audience segmentation. It’s a vital step to ensuring you’re able to use your customer database effectively. However, you also need to be familiar with the various marketing channels and the role that audience segmentation plays in choosing which channels you use to reach various audience members.

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Audience Segmentation

Powersports Audience Segmentation

Audience segmentation – it’s a crucial thing to master if you want to leverage your customer database to the fullest extent. However, it can also be pretty challenging for Powersports dealership owners and decision-makers. The following tips and tricks will help speed things up and ensure that you’re better able to segment your audience correctly.

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Common Customer Types

Powersports Data Types

Your existing customers are the lifeblood of your Powersports dealership. Without them, you’re up the creek without a paddle. It costs five times as much to get a new customer as it does to keep one you’ve already earned, plus your existing customers are already familiar with your brand, have an established relationship with your company, and are primed for future purchases.

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Good Data Hygiene

Powersports data hygiene

Your customer database is a critical tool. It ensures that you’re able to reach your audience and maximize the value of your existing customers. That’s crucial at all times, but particularly so in situations where you have little or no control and your business is in danger.

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Coming out of Lockdown…. Whats the plan?

powersports dealership lockdown

Are your dealership(s) and staff prepared when the doors reopen? Are you utilizing this time to educate, structure and get processes in place? DO YOU WANT TO BE AHEAD OF THE GAME? You better believe it, when the lockdown is lifted you want to be fully prepared with a plan! Your customers will thank you for it. Listen to the experts!

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Streamlining Your Way to Success

Powersports Gross Profit

Building a large dealership works differently than building a small dealership. You have to figure out exactly what your goals are and then throw everything you have into figuring out where to go from here. Once you know where your path is heading, you are going to need to put everything that you have into your execution.

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How to Increase Gross Profits for Overall Dealership Growth

powersports gross profit

Profit, of course, is a marker of success for any business. As such, growing that profit is going to be an integral part of the growth process. It’s a tricky endeavor, though, because you can’t just dive right into the profit margin and go for the sales. If you make improvements in all areas of your dealership, you’ll see profits increase on their own.

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Maintain Momentum with Small Improvements

powersports sales improvements

One of the biggest secrets, at any level of business, is to take small steps to make big changes. When you want to grow, you can’t create an insurmountable plan that is never going to actually get results. When it comes to growth, it’s a journey, not a race. You can’t just find and fix all of the growing pains overnight and expect instant success. Read more to learn!

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Large & in Charge: How Do I Keep Growing?

large powersports dealership growth

Once you’ve reached the status of being a large Powersports dealer, it might seem like you have no further to grow. The fact of the matter, though, is that a business can ALWAYS stand to grow, and there is always going to be room for more if you set yourself up appropriately. Keep reading to learn more.

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