Video Blogs Check out some of our informative videos. Don't miss a thing by subscribing now! All VideosCRM FOR POWERSPORTSCRM/Sales ProcessDigital MarketingInventory ManagementSEOTrainingVehicle Aquisition Managing the Value of Customer Information By Elizabeth Schroeder | October 22, 2018 The information that’s going into the system in some cases, I mean poll numbers, email addresses, the customer’s name, this is standard information, but how can a salesperson utilize the data entry to make a better experience for themselves when these customer records do come... Read More » Sales Process Helps Production Between Showroom Customers By Elizabeth Schroeder | September 13, 2018 As a salesperson, we’ve talked a lot about how this is incorporated into the customer facing time. How is this changing the way a salesperson functions when they’re not dealing with one, two, or three customers at the same time. When they’ve got that “down... Read More » Sales Automation Helps You Stand Out By Elizabeth Schroeder | September 12, 2018 Now, from a salesperson standpoint, again, my greatest asset as a salesperson is my personality, my ability to be unique from other salespeople, whether they’re working with me at the same store or across town. I want the customer to remember me. How does the... Read More » Sales Staff Push Back By Elizabeth Schroeder | September 11, 2018 Is there pushback from a sales manager when adapting to a modern CRM and Automated Sales Process? Not if they understand how it helps THEM, too! Read More » CRM Provides Sales and Managers Better Teamwork By Elizabeth Schroeder | September 10, 2018 Now all of a sudden as a salesperson, I can genuinely start to believe that the manager really is there to help me not to be a watchdog but to be a co-salesperson in the effort. Read More » Salespeople are Made Better with a Sales Process By Elizabeth Schroeder | September 9, 2018 Now, I will admit that the very best sales people, regardless of the industry, the best salespeople have certain things that they do that maybe everyone else doesn’t do. They have a certain style, or a pattern that they follow, and from what you’re saying,... Read More » Introducing the Customer to Mobile Sales Technology By Elizabeth Schroeder | September 8, 2018 If a salesperson pulls out a mobile phone when greeting a customer, does the customer perceive it as a distraction or is it seen as being on the cutting-edge of technology? Is it a sign that the dealership is current with the modern age and... Read More » Marketing Facilitates the Sales Process By Elizabeth Schroeder | September 6, 2018 Sales automation must be implemented in a way that facilitates the entire Powersports dealership’s marketing efforts; flowing across multiple channels. Here’s what we mean… Read More » Necessity or Redundancy By Elizabeth Schroeder | September 5, 2018 Another thing that the sales force was not necessarily doing that well was handling the calls, the incoming calls and things, so we created business development centers. BDC was going to be the answer, and that was going to be our end-all be-all to fix... Read More » Digital Marketing Friend or Enemy? By Elizabeth Schroeder | September 4, 2018 When you’ve got all this information, a dealer has a tool in place that collected this information, the natural tendency is, “I’m gonna blast these people with all kinds of emails and they’re gonna hear from me all the time. What a great way! I’m... Read More » A Salesperson’s Buy-in By Elizabeth Schroeder | September 3, 2018 I’m with you every step of the way, so if things start to look like they’re getting out of control, I can step in and help. If I don’t know where you’re at in the process, I can’t. So, again, you’re making my life easier. Read More » Power of Keywords Content and Backlinks By Elizabeth Schroeder | September 2, 2018 The task still remains getting them to that homepage to begin with. Tell me a little bit about how to utilize keywords and things to optimize the searching that the customer does before they know the name of your store. Read More » The Perpetual Involvement of Sales Automation By Elizabeth Schroeder | September 1, 2018 Realistically you keep the sales people, when you keep sales people focused on the top 50 customers that they need to work this month, that are the hottest and you let the system work the other ones- Read More » Irrefutable Importance of the Mobile Phone By Elizabeth Schroeder | August 30, 2018 Now you talked a lot about customers and the ways that we have historically gotten in touch with them and things like that. And you’re right, everybody now has a mobile phone, but are we still utilizing the wrong channels to get a hold of... Read More » Inventory Management in Powersports By Elizabeth Schroeder | August 29, 2018 You mentioned something about inventory; inventory management. Why is inventory management such a vital part? Such a primary aspect of your financial success as a dealer? Read More » CRM – Tool or Process By Elizabeth Schroeder | August 28, 2018 We’ve been working with CRM tools, at least in the automotive industry for the last 30 years. And here we are again talking about it. You would think we would be like done with it by now, right? Read More » Traditional CRM v Sales Automation By Elizabeth Schroeder | August 28, 2018 You talked a little bit about getting to inventory quickly, and we certainly live in a world where everyone is addicted to immediate gratification. They have to have results now. Read More » Start of the Sales Process By Elizabeth Schroeder | August 27, 2018 Somebody can get online, they can look in two, three, four places, but when they finally do come through your door, you need to earn their business, because they’ve already done their shopping. You’re probably going to contend with some misinformation that they’ve gathered on... Read More » Trade Cycles By Elizabeth Schroeder | August 26, 2018 If you sell someone a car one month and their spouse comes in and buys another one 2 months later, you’re not exactly going to sell them another vehicle for a while. But I would think that with Powersports, these new things come out; you... Read More » Digital Communication By Elizabeth Schroeder | August 25, 2018 It seems like for a salesperson managing their contact information, there are some similarities to retail Automotive. I would think that in both Industries the sales person that waits around for the door to sway and the phone to ring is going to be in... Read More » Automotive VS Powersports By Elizabeth Schroeder | August 24, 2018 We spent a lot of time dealing with Automotive dealerships over the past 20 years and helping them with customer relationship Management systems. But really honestly, what do you think is different when it comes to Powersports? Why is it such a different atmosphere and... Read More » Customer Loyalty By Elizabeth Schroeder | August 23, 2018 Do you see a lot of loyalty to the individual sales person the way you did in automotive? And, do you see a level of loyalty to the individual store? Read More » Competitive Advantage By Elizabeth Schroeder | August 22, 2018 What can a salesperson do? What does a salesperson need to change about their day in day out activities to take advantage of that, if you will? If it’s that way for them, it’s that way for everyone. 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