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seo analytics

Powersports SEO Analytics: Not Monitoring Campaigns is a Huge Mistake

Sometimes, the best way to learn how to do something is to learn what to avoid. In the case of developing a solid search engine optimization strategy for your Powersports brand, one of the biggest mistakes that people make is not following up on their efforts.

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seo sitemap

Your Powersports Website Sitemap is the Key to the SEO Kingdom

One of the biggest mistakes that people make when it comes to search engine optimization is overlooking the value of their sitemap, or even realizing that they need one at all.

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website seo

Black Hat SEO and How it Can Ruin Your Motorsports Brand

Black hat SEO tactics are those that should be avoided at all costs. These are seen by search engines as manipulative methods for increasing rankings and are not a credible way to build a proper SEO strategy.

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black hat seo

Common SEO Mistakes: The Five Biggest Things to Avoid with Powersports SEO

A simple search will produce dozens of results for articles, blogs, and lists of the biggest and worst mistakes of search engine optimization.

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seo mistakes

Learn From Others’ Mistakes to Succeed in Your Powersports SEO Strategy

There is a lot of value in learning from those who came before you. In all of the information that you find online regarding how to effectively implement SEO, some of the best insight you’ll find is what others are doing wrong.

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monitoring seo

Why Monitoring is an Integral Part of Your Powersports SEO Implementation

SEO is a process. It’s a process that, once started, will not have an end. The sheer nature of SEO is that it will remain in place until or unless you change it.

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seo tips

Tips for Implementing Effective Powersports SEO

There are no two SEO strategies that are going to be the same. This marketing process in and of itself is inherently designed to be customized to the exact needs of a specific brand or business.

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duplicate seo

The Dangers of Duplicate Content When Optimizing Your Powersports Website

There are a lot of different elements to SEO, but they all center around one thing: providing a reputable, authoritative solution for the end-user.

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seo strategy

Prioritizing Your Powersports SEO Strategy

There is a lot that goes into effective SEO, but when it comes to building a strategy, every single brand is going to have different priorities.

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effective seo

Why Research Matters for Effective Powersports SEO Implementation

When it comes to implementing SEO, research and planning are going to set the foundation in so many ways.

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powersports reputation management

How Your Reputation Can Affect Your SEO Efforts

SEO isn’t just about keywords anymore. It’s an entire process that entails several elements, and search engines are constantly looking for the best and brightest to be ranked at the top.

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effective seo strategy

How to Develop an Effective SEO Strategy for Your Motorsports Business

There are a lot of different ways to go about tackling the beast that is SEO. If you’ve already taken the time to learn a little bit about search engine optimization and how it works, it will be easy for you to get started.

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Powersports SEO Tips and Common Mistakes to Avoid

While knowing the right way is important, sometimes it’s more valuable to know what you should avoid when implementing something like SEO. Some things could go poorly if they aren’t well-executed. There are other things that you want to avoid at all costs.

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Powersports SEO is Much More Than Keywords

To succeed with search engine optimization, you have to understand all that it entails. This is not a single tool that you will use, but an entire strategy and process that needs to be carefully planned and executed to ensure optimal results.

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PSXDigital and ALMA

Accountability & ALMA – How this technology can help you capitalize on effeciency & effectiveness.

Watch Edge Performance explain how ALMA can benefit your powersports dealership on accountability & efficiency while still maintaining a high level 2-way conversation with their customers!

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Vlog - Desking Efficacy

Innovative Desking Technology Helps Take Powersports Dealerships to the Next Level

Rob Palomarez, Sales Manager at Edge Performance Sports in Ontario, OR talks about the innovative features of PSXDigital’s CXMAi Desking tool, helping him improve the efficacy of the sales process and move more machines more efficiently and with better customer satisfaction.

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Blog - Power of Inventory

Inventory Management is the Backbone of Your Dealership [Is It Strong Enough to Stand Tall?]

Jason Carlin, Inventory Manager at Edge Performance Sports, talks about PSXDigital’s +Inventory Management platform holding up as the backbone of his store operations, breaking down the departmental walls, and helping to run his dealership more efficiently to ultimately sell more machines.

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Blog - Power of Inventory

The Power of Inventory Management Technology at Your Fingertips

Jason Carlin, Inventory Manager at Edge Performance Sports, talks about superior accessibility and efficiency of PSXDigital’s +Inventory Management platform.

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Blog - Inventory Strategy

Aggressive Inventory Management with Proactive Technology

Jason Carlin, Inventory Manager at Edge Performance Sports, talks about how PSXDigital’s CXMAi Inventory Management helps him monetize inventory without spending more.

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Blog - Inventory Strategy

Monetize Your Dealership’s Powersports Inventory [Without Spending More Money!]

Jason Carlin, Inventory Manager at Edge Performance Sports, talks about how PSXDigital’s CXMAi Inventory Management helps him monetize inventory without spending more.

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Blog - Inventory Strategy

Creating an Inventory Strategy for Profitable Results in Powersports

Jason Carlin, Inventory Manager at EDGE PERFORMANCE SPORTS shares a few creative tips that he uses to design a winning inventory strategy using PSXDigitals’ CXMAi +Inventory Management platform.

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Blog - Inventory Turning

How to Carry the Right Inventory at the Right Time [and Keep it Turning!]

Jason Carlin, Inventory Manager at Edge Performance Sports, talks about how he ensures stocking the right inventory at the right time – and how to keep it turning.

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Interview - Inventory Challenges

Overcoming Inventory Challenges Specific to Powersports with CXMAi

Jason Carlin, Inventory Manager at Edge Performance Sports, talks about specific challenges to managing inventory in Powersports and how PSXDigital’s Inventory Management and CXMAi platform has resolved those issues.

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Vlog - G-Force Powersports

G-Force Powersports Shares 5 Advantages to Using the PSXDigital Platform Over their Previous System

Don Werner, Sales Manager at G-Force Powersports in Colorado, cuts to the chase in his assessment of the all-in-one CXMAi platform.

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Willie Phillips, Sales Manager at Columbia Powersports

Columbia Powersports Finds Ultimate Dealership Satisfaction with the PSX Platform

Willie Phillips, Sales Manager at Columbia Powersports in Tennessee, describes his ultimate satisfaction with the PSX CXMAi at their dealership.

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Harley-Davidson Glendale Video Thumb

Harley-Davidson Glendale Validates Decision to Choose PSX with Early Results

Daniel Vartanian, General Manager of Glendale Harley-Davidson, discusses the reasons behind their decision to implement the PSX Digital system, as well as the results they are already seeing.

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Managing the Value of Customer Information

The information that’s going into the system in some cases, I mean poll numbers, email addresses, the customer’s name, this is standard information, but how can a salesperson utilize the data entry to make a better experience for themselves when these customer records do come back up when they do have to continue down the sales process? Is there a good way and a bad way to put information into the system?

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Sales Process Helps Production Between Showroom Customers

As a salesperson, we’ve talked a lot about how this is incorporated into the customer facing time. How is this changing the way a salesperson functions when they’re not dealing with one, two, or three customers at the same time. When they’ve got that “down time” when they’re not in front of a customer, how is this changing their routine at that point?

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Sales Automation Helps You Stand Out

Now, from a salesperson standpoint, again, my greatest asset as a salesperson is my personality, my ability to be unique from other salespeople, whether they’re working with me at the same store or across town. I want the customer to remember me. How does the salesperson preserve that aspect if suddenly we’re doing so much of this in an automated fashion that salespeople become almost cookie cutter? Does that happen?

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Sales Staff Push Back

Is there pushback from a sales manager when adapting to a modern CRM and Automated Sales Process? Not if they understand how it helps THEM, too!

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CRM Provides Sales and Managers Better Teamwork

Now all of a sudden as a salesperson, I can genuinely start to believe that the manager really is there to help me not to be a watchdog but to be a co-salesperson in the effort.

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Salespeople are Made Better with a Sales Process

Now, I will admit that the very best sales people, regardless of the industry, the best salespeople have certain things that they do that maybe everyone else doesn’t do. They have a certain style, or a pattern that they follow, and from what you’re saying, we’re not trying to disrupt that entirely. A salesperson can still have what makes him a great salesperson incorporated into this, but the fundamentals of the sales process are left to the control of management and the owner of the dealership, correct?

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Introducing the Customer to Mobile Sales Technology

If a salesperson pulls out a mobile phone when greeting a customer, does the customer perceive it as a distraction or is it seen as being on the cutting-edge of technology? Is it a sign that the dealership is current with the modern age and are using tools to serve them better? Or is it just rude!?!

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Necessity or Redundancy

Another thing that the sales force was not necessarily doing that well was handling the calls, the incoming calls and things, so we created business development centers. BDC was going to be the answer, and that was going to be our end-all be-all to fix things, but really the BDC is not an automatic problem solver.

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Digital Marketing Friend or Enemy?

When you’ve got all this information, a dealer has a tool in place that collected this information, the natural tendency is, “I’m gonna blast these people with all kinds of emails and they’re gonna hear from me all the time. What a great way! I’m gonna have my name in front of them,” but that can be the death of your process, as well.

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A Salesperson’s Buy-in

I’m with you every step of the way, so if things start to look like they’re getting out of control, I can step in and help. If I don’t know where you’re at in the process, I can’t. So, again, you’re making my life easier.

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The Perpetual Involvement of Sales Floor Automation

Sales floor automation technology helps improve the natural dealership process while keeping management informed of activity. Larry Bruce tells us how.

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Irrefutable Importance of the Mobile Phone

Now you talked a lot about customers and the ways that we have historically gotten in touch with them and things like that. And you’re right, everybody now has a mobile phone, but are we still utilizing the wrong channels to get a hold of our customers?

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Inventory Management in Powersports

You mentioned something about inventory; inventory management. Why is inventory management such a vital part? Such a primary aspect of your financial success as a dealer?

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CRM – Tool or Process

We’ve been working with CRM tools, at least in the automotive industry for the last 30 years. And here we are again talking about it. You would think we would be like done with it by now, right?

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Start of the Sales Process

Somebody can get online, they can look in two, three, four places, but when they finally do come through your door, you need to earn their business, because they’ve already done their shopping.  You’re probably going to contend with some misinformation that they’ve gathered on their own, or thought they gathered on their own.

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Trade Cycles

If you sell someone a car one month and their spouse comes in and buys another one 2 months later, you’re not exactly going to sell them another vehicle for a while.  But I would think that with Powersports, these new things come out; you mention accessories and even primary equipment. It’s an opportunity to be a little more aggressive than you could be with retail Automotive Sales.

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Digital Communication

It seems like for a salesperson managing their contact information, there are some similarities to retail Automotive.  I would think that in both Industries the sales person that waits around for the door to sway and the phone to ring is going to be in last place.  It sounds like there are opportunities to be very aggressive about contacting people because they want these new things. They’re not afraid to buy them.  Is that true?

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Automotive VS Powersports

We spent a lot of time dealing with Automotive dealerships over the past 20 years and helping them with customer relationship Management systems. But really honestly, what do you think is different when it comes to Powersports? Why is it such a different atmosphere and a different venue from what we’ve done in the past?

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Customer Loyalty

Do you see a lot of loyalty to the individual sales person the way you did in automotive? And, do you see a level of loyalty to the individual store?

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Competitive Advantage

What can a salesperson do?  What does a salesperson need to change about their day in day out activities to take advantage of that, if you will?  If it’s that way for them, it’s that way for everyone.

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