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Souther Devil Harley-Davidson

Southern Devil Harley-Davidson Increases Sales Over their Previous Provider in Less Than Six Months

Brett Paul, General Sales Manager at Southern Devil Harley-Davidson in Cartersville, GA, explains how the introduction of PSXDigital’s CXMAi platform has transformed their sales process and increased profits over their previous provider in just six months.

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Sales Process Helps Production Between Showroom Customers

As a salesperson, we’ve talked a lot about how this is incorporated into the customer facing time. How is this changing the way a salesperson functions when they’re not dealing with one, two, or three customers at the same time. When they’ve got that “down...

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Sales Automation Helps You Stand Out

Now, from a salesperson standpoint, again, my greatest asset as a salesperson is my personality, my ability to be unique from other salespeople, whether they’re working with me at the same store or across town. I want the customer to remember me. How does the...

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Sales Staff Push Back

Is there pushback from a sales manager when adapting to a modern CRM and Automated Sales Process? Not if they understand how it helps THEM, too!

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CRM Provides Sales and Managers Better Teamwork

Now all of a sudden as a salesperson, I can genuinely start to believe that the manager really is there to help me not to be a watchdog but to be a co-salesperson in the effort.

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Salespeople are Made Better with a Sales Process

Now, I will admit that the very best sales people, regardless of the industry, the best salespeople have certain things that they do that maybe everyone else doesn’t do. They have a certain style, or a pattern that they follow, and from what you’re saying,...

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Introducing the Customer to Mobile Sales Technology

If a salesperson pulls out a mobile phone when greeting a customer, does the customer perceive it as a distraction or is it seen as being on the cutting-edge of technology? Is it a sign that the dealership is current with the modern age and...

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Necessity or Redundancy

Another thing that the sales force was not necessarily doing that well was handling the calls, the incoming calls and things, so we created business development centers. BDC was going to be the answer, and that was going to be our end-all be-all to fix...

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Digital Marketing Friend or Enemy?

When you’ve got all this information, a dealer has a tool in place that collected this information, the natural tendency is, “I’m gonna blast these people with all kinds of emails and they’re gonna hear from me all the time. What a great way! I’m...

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A Salesperson’s Buy-in

I’m with you every step of the way, so if things start to look like they’re getting out of control, I can step in and help. If I don’t know where you’re at in the process, I can’t. So, again, you’re making my life easier.

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Power of Keywords Content and Backlinks

Larry Bruce talks about key ways to optimize your website for not only traffic, but converting traffic into leads for your powersports dealership.

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The Perpetual Involvement of Sales Floor Automation

Sales floor automation technology helps improve the natural dealership process while keeping management informed of activity. Larry Bruce tells us how.

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Irrefutable Importance of the Mobile Phone

Now you talked a lot about customers and the ways that we have historically gotten in touch with them and things like that. And you’re right, everybody now has a mobile phone, but are we still utilizing the wrong channels to get a hold of...

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Inventory Management in Powersports

You mentioned something about inventory; inventory management. Why is inventory management such a vital part? Such a primary aspect of your financial success as a dealer?

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CRM – Tool or Process

We’ve been working with CRM tools, at least in the automotive industry for the last 30 years. And here we are again talking about it. You would think we would be like done with it by now, right?

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Traditional CRM v Sales Automation

You talked a little bit about getting to inventory quickly, and we certainly live in a world where everyone is addicted to immediate gratification. They have to have results now.

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Start of the Sales Process

Somebody can get online, they can look in two, three, four places, but when they finally do come through your door, you need to earn their business, because they’ve already done their shopping.  You’re probably going to contend with some misinformation that they’ve gathered on...

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Trade Cycles

If you sell someone a car one month and their spouse comes in and buys another one 2 months later, you’re not exactly going to sell them another vehicle for a while.  But I would think that with Powersports, these new things come out; you...

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Digital Communication

It seems like for a salesperson managing their contact information, there are some similarities to retail Automotive.  I would think that in both Industries the sales person that waits around for the door to sway and the phone to ring is going to be in...

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Automotive VS Powersports

We spent a lot of time dealing with Automotive dealerships over the past 20 years and helping them with customer relationship Management systems. But really honestly, what do you think is different when it comes to Powersports? Why is it such a different atmosphere and...

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Customer Loyalty

Do you see a lot of loyalty to the individual sales person the way you did in automotive? And, do you see a level of loyalty to the individual store?

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